Post by account_disabled on Mar 11, 2024 4:35:24 GMT
Technology applied to marketing activities, known as Martech , is gradually transforming this discipline, even if companies are not homogeneous in embracing this trend. Here is a non-exhaustive overview of the main fields of application of software and Artificial Intelligence to marketing processes. marktech stack infographic Email Marketing One of the first processes affected by the automation allowed by programming was that of email marketing. Obviously the sending of digital communications is based on technology, but in recent years it has allowed degrees of "customization" that were previously not achievable.
It is possible to segment the contact database dynamically based on India Mobile Number Data rules and provide personalized sending, identify the right time for contact thanks to the habits of the recipients, design complex workflows that trigger automatisms, enable A/B tests to choose the object, images and the most effective CTAs. Social Advertising & Programmatic Online advertising was born thanks to technological innovations, but for some years software has made it easier to create and deliver advertising messages to the right audience. Just think of "social advertising", made available by almost all social media starting with Facebook, which allows you to "target" your chosen audience in a self-service manner and almost in real time. Or even "programmatic advertising" platforms that promise to make the buying and selling of advertising space more efficient and effective. At the base there are more or less complex Artificial Intelligence algorithms that analyze enormous quantities of data to understand the characteristics and behaviors of navigators. We are far from perfect, but in the future, advances in AI could lead to better management of promotional activities.
Customer Care and Virtual Assistant In recent years, customer support increasingly takes place online or through digital media. We talk about "conversational marketing" to describe the use of chat bots that allow you to interact with customers in natural language and guide them in solving problems or in the information and purchasing process. At the moment this happens mainly through programming based on predefined rules, but Artificial Intelligence algorithms capable of reading and responding effectively using natural language are being tested. Marketing Intelligence Today software is able to analyze the so-called Big Data to try to systematize them, give them an order, make them understandable to those who will have to read them. In some cases this process continues to the point of predicting the future trend of a certain phenomenon (e.g. sales, costs, the value of a customer) and providing useful suggestions on the actions to be taken. In a few years we will probably be ready to delegate some specific decisions to machines, which we now consider critical.
It is possible to segment the contact database dynamically based on India Mobile Number Data rules and provide personalized sending, identify the right time for contact thanks to the habits of the recipients, design complex workflows that trigger automatisms, enable A/B tests to choose the object, images and the most effective CTAs. Social Advertising & Programmatic Online advertising was born thanks to technological innovations, but for some years software has made it easier to create and deliver advertising messages to the right audience. Just think of "social advertising", made available by almost all social media starting with Facebook, which allows you to "target" your chosen audience in a self-service manner and almost in real time. Or even "programmatic advertising" platforms that promise to make the buying and selling of advertising space more efficient and effective. At the base there are more or less complex Artificial Intelligence algorithms that analyze enormous quantities of data to understand the characteristics and behaviors of navigators. We are far from perfect, but in the future, advances in AI could lead to better management of promotional activities.
Customer Care and Virtual Assistant In recent years, customer support increasingly takes place online or through digital media. We talk about "conversational marketing" to describe the use of chat bots that allow you to interact with customers in natural language and guide them in solving problems or in the information and purchasing process. At the moment this happens mainly through programming based on predefined rules, but Artificial Intelligence algorithms capable of reading and responding effectively using natural language are being tested. Marketing Intelligence Today software is able to analyze the so-called Big Data to try to systematize them, give them an order, make them understandable to those who will have to read them. In some cases this process continues to the point of predicting the future trend of a certain phenomenon (e.g. sales, costs, the value of a customer) and providing useful suggestions on the actions to be taken. In a few years we will probably be ready to delegate some specific decisions to machines, which we now consider critical.