Post by cocolipid on Feb 28, 2024 11:17:51 GMT
Finding competitors in local SEO is a necessary task if you want to work in a structured way and achieve good results in this sector. Because not everyone knows that the world of organic positioning for geolocalized queries - that is, those that take into account the user's geographical location - can be difficult to deal with. SERPs become a battlefield between even very small companies Small but rooted in the territory. And be careful to maintain a certain dominance in both offline and online advertising. In summary, we must proceed in order to identify and deal with competitors. To do this you can ask for SEO consultancy , together we can work on different fronts. An example? Identify competitors in local SEO.
Here are some more details about this activity. Content index Use Google to compare Peru Phone Number proximity Take advantage of the various SEO tools to analyze the SERP Analyze the work done on social media Search local directories (like Yellow Pages) Study competitor websites in local SEO What is the purpose of finding competitors in Local SEO USE GOOGLE TO COMPARE PROXIMITY We know this: one of the main ranking factors in local SEO is geographic proximity. This means that, other factors being equal, the result that is closest to the person carrying out the search is advantaged. Therefore, a first method to identify local competitors and do a good Local SEO audit job is this: go to Google and do some searches from the position where your company is located. Competitor in Local SEO Example of local search. Here you can also find competitors who share your same needs and who appear on Google Map or in the local pack of the SERP based on the queries that interest you.
Now you will ask me: how do you do searches on Google while changing locations? Use this simple tool: seranking.com/google-location-changer . Just add the data and the query that concerns you to obtain the geolocalized SERP. Must read: best practices dedicated to restaurants for doing local SEO TAKE ADVANTAGE OF THE VARIOUS SEO TOOLS TO ANALYZE THE SERP Obviously Seozoom, Semrush and other SEO tools can help you understand who invests in a SERP by identifying the best SEO positionings for geolocalized queries. Simply enter a keyword or URL in the input to receive all the necessary data that you can download at any time. ANALYZE THE WORK DONE ON SOCIAL MEDIA The easiest way to find new competitors for Local SEO : go beyond Google. In fact, for some time now, universes such as Instagram and TikTok have been considered the search engines of digital generations such as Millennials and Centennials. That is, people born up to 2012 who fall into the famous definition of Gen Z and who always live connected.
Here are some more details about this activity. Content index Use Google to compare Peru Phone Number proximity Take advantage of the various SEO tools to analyze the SERP Analyze the work done on social media Search local directories (like Yellow Pages) Study competitor websites in local SEO What is the purpose of finding competitors in Local SEO USE GOOGLE TO COMPARE PROXIMITY We know this: one of the main ranking factors in local SEO is geographic proximity. This means that, other factors being equal, the result that is closest to the person carrying out the search is advantaged. Therefore, a first method to identify local competitors and do a good Local SEO audit job is this: go to Google and do some searches from the position where your company is located. Competitor in Local SEO Example of local search. Here you can also find competitors who share your same needs and who appear on Google Map or in the local pack of the SERP based on the queries that interest you.
Now you will ask me: how do you do searches on Google while changing locations? Use this simple tool: seranking.com/google-location-changer . Just add the data and the query that concerns you to obtain the geolocalized SERP. Must read: best practices dedicated to restaurants for doing local SEO TAKE ADVANTAGE OF THE VARIOUS SEO TOOLS TO ANALYZE THE SERP Obviously Seozoom, Semrush and other SEO tools can help you understand who invests in a SERP by identifying the best SEO positionings for geolocalized queries. Simply enter a keyword or URL in the input to receive all the necessary data that you can download at any time. ANALYZE THE WORK DONE ON SOCIAL MEDIA The easiest way to find new competitors for Local SEO : go beyond Google. In fact, for some time now, universes such as Instagram and TikTok have been considered the search engines of digital generations such as Millennials and Centennials. That is, people born up to 2012 who fall into the famous definition of Gen Z and who always live connected.
